What is a Mission and Vision Statement?

Let CJX Business Services work with you to develop a Vision and Mission Statement for your business.

What is a Mission Statement?

A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being. The statement is generally short, either a single sentence or a short paragraph.

  • A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being.
  • It is usually one sentence or a short paragraph, explaining a company’s culture, values, and ethics.
  • Mission statements serve several purposes, including motivating employees and reassuring investors of the company’s future.

What is a Vision Statement?

Similar to a mission statement, a vision statement provides a concrete way for stakeholders, especially employees, to understand the meaning and purpose of your business. However, unlike a mission statement – which describes the who, what and why of your business – a vision statement describes the desired long-term results of your company’s efforts. For example, an early Microsoft vision statement was “a computer on every desk and in every home.”

A company vision statement reveals, at the highest levels, what an organisation most hopes to be and achieve in the long term  It serves a somewhat lofty purpose – to harness all the company’s foresight into one impactful statement.”

Why does this matter?

Research shows that employees who find their company’s vision meaningful have engagement levels of 68%, which is 18 points above average. More engaged employees are often more productive, and they are more effective corporate ambassadors in the larger community.

Given the impact that a vision statement can have on a company’s long-term success and even its bottom line, it is worth taking the time to craft a statement that synthesises your ambition and mobilizes your staff.

Cost

£150 for a 1 and a half hour session and you can involve as many team members as you wish. The end result is a fully completed company Vision and Mission Statement which can then be utilised to help you grow as a business through your strategic planning journey. 

Contact us here to set up a time and date for CJX Business Services to help develop a Vision and Mission Statement for your organisation.

We would be happy to discuss any aspect of your business requirements and how we can help.

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